Alex is the founder of the company and manages the team and the course. He is a lawyer by trade – but writing, coaching and vlogging is his passion. He lived for 20 years in London but now lives in Warsaw, Poland, and is very well established in the city in the centre and with a detailed knowledge of all the very best bars, restaurants, clubs and coffee shops … and where to meet and date attractive women.

He has been running the courses for nearly three years now and has an established team and program and makes sure the courses run like clockwork.

Ten years ago he was a 46-year-old guy who truly believed that he was at the end of the road in terms of being successful with women. He certainly lacked any sort of ‘game’ (whatever that was).

Apart from a brief period of accidental success at University (in common with many men), his dating life went into deep freeze for nearly 20 years after he left. This was in spite of success in other areas of his life. It did not make sense. He had ‘made it’ surely, by Society’s standards? Where were the girls?!

He had tried everything from life coaching and counselling to meditation and group therapy and he had had begun to feel like a total misfit. 

Nothing seemed to work to fix the problem and so he eventually became convinced that nothing could change. He was clearly just ‘not one of those guys’ and never would – or could be.

Everything change after he attended a dating course run by Tom Torero and Jon Matrix in 2015. He realised that it was not some personal issue, it was simply that he had never properly engaged, unplugged from years of wrong-thinking and acquired the knowledge and applied himself to learning the skills. He now took action.

Learn all about the amazing adventure he then embarked upon in his dating memoir, “Too Late Mate? Even better, buy the audio version.

Looking back, he would never have believed he could have achieved such success in this area of his life.